OLD SCHOOL VALUES, NEW SCHOOL TOOLS
|Gerry and Colleen Kavanaugh with their family.|
In 2002, Gerry Kavanaugh, DCS’ founder, noticed that Democrats had a problem. The “other guys” had already comprehended the power of email – but the “good guys”, it seemed, were slow on the uptake.
Having recently left Senator Kennedy’s office, where he served as Chief of Staff for many years, Gerry wanted to continue his work of righting the wrong, expanding from his home state of Massachusetts to the broader democratic landscape. With the birth of DCS Congressional, he sought to energize the digital presence and scope of members fighting for ideals he shared: affordable and accessible health care for all Americans, education reform, and equal rights.
More than ten years later, we’re still engaged in and committed to this same work, seeking to empower more Members of Congress to communicate more effectively and broadly towards the work of bettering our nation, one email, press release, or telephone town hall at a time.
Now operated by Gerry’s wife, Colleen Kavanaugh, DCS Congressional does more than simply provide the tools – we help you use them smartly. Drawing on more than 30 years of experience advising political campaigns, foundations, and academic institutions on effective strategy, Colleen, in conjunction with DCS, can help you succeed.
The DCS Approach: A Snapshot of Congressional e-Newsletters
Are you sending press release after press release?
The Media might be interested, but unlikely that your constituents are receiving information they find valuable.
Leverage your e-newsletters to extend your constituent services efforts. We’ll push your office to collect feedback from district staff to help streamline and improve the casework process and, through our Hot Topic service, we keep you abreast of any government programs (i.e. Medicare Open Enrollment) about which you should be informing constituents.
Through years of experience and feedback, we’ve found a central message: people subscribe to emails that contain information they find useful and relevant.