e-NEWSLETTERS
 

Broaden your reach and strengthen your subscriber base with our e-Newsletter service. We will equip you with the tools and know-how to execute a sophisticated and state-of-the-art online communications program that both informs and engages your constituents in a lasting and meaningful way. By providing guidance along the way, DCS will help you optimize your strategy and strengthen your messaging.

alt

 

title

title

title

Congressman Emanuel Cleaver II

Senator Bill Nelson

House Minority Leader Nancy Pelosi


 

alt


Full Service/Self Serve
DCS remains the only firm serving Capitol Hill that offers both full service and/or self-service subscription options. We also offer these options to campaigns and organizations. The full service option allows our clients to forward their copy to our team of Email Account Managers, who then format, test, and send a review draft to a pre-prescribed review list of office staff. Additionally, self-serve clients are encouraged to contact our technical staff to assist in troubleshooting.

Customized Templates
From designing the banner to adding elements of social media integration, our prices include any and all graphic support you require. Work collaboratively with our design team to create a layout that emphasizes and enhances your content and drives traffic to your website. Build off the visual feel of your website, or create something uniquely branded.

Editing Platform
Access your personalized account within DCS’ own web interface to compose and edit mailings. This user-friendly Content Management console allows the user to create and manipulate content, automatically generating the HTML code on the back end. If you are a confident coder, you can switch to the HTML view to access the web language directly.

Media Library
Upload, store, and organize visual media within the Editing Platform. Resize and compress images or embed photos in your newsletter.

Templates
Upload and implement an unlimited number of preformatted templates custom-designed by our team of developers. Customize your newsletters with regional - or issue-specific banners targeted for their respective demographic.

 

alt


List Management/ List Hygiene
A successful e-Newsletter campaign must be built on the foundation of a well-organized, well-segmented list. Our staff will assist in importing and consolidating your existing list and work with you to develop an organizational structure that allows for growth and expansion.

Targeting
By implementing constituent feedback tools including surveys and polls, your office will both gather new subscribers as well as their preferences and areas of interest, allowing you to build segmented lists and create targeted mailings for audiences who have expressed interest in specific issues.

 

alt


Import & Export
Our list management tools streamline the process of consolidating your lists in one, easy-to-use workspace. Import Excel or plain text files directly into our system, adding email addresses with their corresponding profile information. Build custom exports and design the layout and composition of data; whether you need a list of email addresses with corresponding zip codes, or the names, addresses, and areas of interest of your recipients, target precisely the information you need in a fast and organized manner with our Import & Export tools.

Eliminate Duplicate Email Addresses
Consolidate an unlimited number of lists with our built-in De-Duplication Wizard. Because our database uses email addresses as the key identifying value for each entry, duplicate email addresses are suppressed. This function allows for seamless integration with Lockheed Martin’s IQ Constituent Management software, Capcor or any other approved CRM. Lists can be transferred from your database to ours, even on a weekly or monthly basis, with ease.

Webforms
Upon activation of your subscription, our development team will supply you with a web form for your website to begin collecting email addresses directly into our database. Our Export tool allows you to pull a list of these new subscribers, or target this list for a tailored subscriber e-Newsletter.

Social Media
Integrate your outreach with popular social media networks including Facebook, Twitter, YouTube, MyFriend, and Flickr, or allow recipients to publish your communications using RSS Feeds, Digg, or Delicious. Our social media tools even allow your audience to post your newsletters on their own social media pages using user-friendly icons.

 

alt


Personalize content
Let our database do the work for you. Work with our staff to implement personalized HTML code for your mailings that automatically generate salutations or targeted geographic information.

Scheduling
Communicate with your constituents, voters and organization members on weekends, holidays, or after hours with our scheduling tool. Our automated sending system will instantly send your messages to your constituents at exactly the right time.

 

alt


Subscribe & Forward to a Friend
A DCS e-Newsletter subscription allows for two-way communication. Build a list of subscribers and drive traffic to your website with custom-branded buttons and DCS widgets. Grow virally with our built in “Forward to a Friend” function; engineered by our team of developers, this option allows you to track the communication network created by your newsletter and helps provide insight into what is working and why.

Surveys
Poll your constituents and capture their individual preferences, which are effortlessly routed back to your list and stored for future segmentation. Our team will generate the necessary code to embed these tools directly into your mailings in a sleek and professional manner.

Analytics
Track the success and impact of every individual newsletter by way of our extensive Reporting Console; view delivery statistics as well as the Open Rate and Read Rate. View the individual recipients who click on a particular link, or view our Heat Map, a visual representation of the click traffic on your mailing. Our team of Account Managers will provide you with regular reporting summaries of your outreach.

 

alt


Quarterly Progress Consultations
At DCS, we feel that successful partnerships depend on more than providing tools and resources. As with our e-Newsletter solutions, communication must travel in both directions. We are dedicated to the cultivation of a strategy sensitive to the aspirations and needs of each unique client. By engaging in regular consultations to discuss analytics, our team will offer seasoned advice on how to maximize your online effectiveness and far exceed your communications goals.

 

alt